Principles of Design management

Within this module I learnt how to access brands and measure how all there attributes come together to manage a brand.

It makes connection between design context and business context in order to gain an understanding of the role of design management, it developed my own theoretical views and understanding of design management within a practical context of their own choosing.

With the 8 brands given to my class I chose to analyse the American retro brand The Gap. I researched the brand and how it had built itself over the past 20 years, I also looked at how financially they had been performing. This was useful groundwork to help me create my design audit on the brand. My design audit looked at Gaps strategies in  marketing, website, design and layout of there stores. I looked at these collectively and overall explained where I thought Gap could use design management within these sectors to improve the brand and increase sales again.


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