Burberry, Bubblee, Butlers and Bubbles
Everyone who loves to shop for children should really go and visit the new Childsplays store. Located in Essex, London, the store is a luxury haven for children and adults alike, featuring everything gold, grandeur and splendid. It Feels similar to what entering the world of Versace may feel like.
Celebrating the fabulous life, the new revamped Childsplay store has recreated a Prince and Princesses dream. Without being ostentatious or snooty, the staff are professional and the store is breathtaking. The store houses over 100 Luxury Brands for children including Gucci, Fendi, Versace, Dolce & Gabanna and Burberry to name just a few. The atelier presents all of these brands beautifully displayed and immaculately presented. The store is chic, chrome and there is gold everywhere with birdcage chairs adorning the whole store. The store also caters to the more traditional clientele with Brands such as Aquascutum and the original luxury children’s French brand that I grew up with and wore, Oilily.
Childsplay has been around for over 20 years with Bubbles Bassi the woman behind the brand taking her clients and services very seriously. Bubbles offers her clients a bespoke enhanced Brand experience. Taking personal bookings and orders through email and over the phone.
Bubblee Bassi the companies only female director provides a VIP suite with a VIP Bubblee service for clients needing time to select their purchases in store that includes the following;
- A personal assistant
- A personal shopper who understands luxury Baby and childrenswear
- A Butler service
- Food Menu
- A personal shopper
- A nanny service whilst you shop (on request)
- Great security for clients who want privacy whilst they shop.
Luxurydaily.com states In 2015, the children’s wear market in the United States was estimated to have reached $156.8 billion. As the Childrens luxury brand market demonstrates healthy growth, it is predicted in the U.K. to be worth around $8.5 billion by 2017 at the current exchange rate. Even with the Brexit and the uncertainty of US economy these figures are unlikely to slow down.
Christian Dior was the early adopter of childrenswear in 1967. Dior began making children’s clothes, with shipping heir Christiana Onassis growing up on Baby Dior. But back then the market was dominated by Disney merchandise.
Luxury children’s wear was popular in the 1960’s with brands such as Dior and Oscar De La Renta. But it can actually also be traced back to the early 1900’s with Lanvin. Lanvin’s origins began in childrenswear. In 1909 Jeanne Lanvin began making couture children’s clothes for her daughter. This began to attract the attention of a number of wealthy people who requested copies for their own children. Soon, Lanvin was making dresses for mothers and daughters. Some of the most famous names in Europe were included in the clientele of Jeanne Lanvins new boutique on the rue du Faubourg Saint-Honoré, Paris. Today it continues this tradition with Lanvins collection incorporating mummy and me matching pieces.
Now as Children’s Luxury has reached the pinnacle of success due to social media and celebrity endorsements. Luxury Brands are offering the whole ‘family-look,’ with matching pieces that go together. It brings families together, in terms of style and shopping together.
As the market in luxury children’s fashion expands the demand for a luxury concept store such as Childsplay grows. The brand experience is as important as the purchases you make.
I personally love childsplay as it provides quality clothing alongside an exceptional service, that maybe some of the department stores do not offer. It’s an extremely niche market and very specialised.
Childsplay acknowledges and specialises in the history and craftsmanship of these Luxury Brands and has the underpinning knowledge and know how of what looks good. They have a great team on hand and a baby stylist that can pick your outfit depending on the occasion. There is a great selection to choose from and they literally have everything. I actually found many more colours and styles in Gucci shoes in the store than I have in department stores.
They also have an excellent e-commerce store online. It is easy to navigate, select and order and it is efficiently couriered to your door. They package everything and the presentation is simply beautiful. Very classy, luxurious and elegant. They also deliver and ship internationally which is great if your abroad.
One day I forget my sons suitcase at home when I went to Miami on holiday and I was able to order online. Also I have a friend who resides in Saudi Arabia. Who each year would have to send a shopping list from nipple cream, silk sheets and babygros and copious amounts of kids clothes. I used to have to travel to Selfridges, Harrods and Fortnum & Mason to pick everything up separately to then give to a travelling friend or send to her. Now it can all be ordered online and shipped directly to her with the great selection and service that Childsplay provides.
The store rebranded and refurbished last month with a refurbishment like no other. With luxurious ornate pieces all imported from Italy. The store is a child’s dream.
You will be blown away from start to finish.
La Fin X